Want to know the number one thing you should be focusing on when buying traffic?
Well it’s pretty simple. It’s your creatives. So this includes your images, videos, and ad copy and it’s the number one thing my team focuses on every single week for our clients that spend up to $10,000 a day on advertising.
Your creatives are what’s going to cut your cost per lead, cost per sale, down by 50 – 100% with all things being equal.
When you have a great creative that’s getting 3% CTRs, cheap clicks, and is preselling the visitor well, you’re going to take care of 80% of the hard work.
So many people are worried about Campaign Budget Optimization, Manual Bidding, Lookalikes, etc.. but all of that stuff doesn’t matter if you don’t have a killer creative.
That’s why my team focuses so much time there and we have in-house designers and a video team to work on rolling out new creatives every single week.
Too many people are rolling out three videos and letting them run for 1 month on Facebook Ads and then wondering why there cost per lead and cost per sale has doubled.
You should be rolling out new creatives every single Monday especially if you’re running serious volume ($5,000 – $10,000 a day)
We have a client right now that runs a free book offer that spends anywhere from $7,500 – $10,000 a day on Facebook Ads and we rolled out a whole set of new creatives because we knew we could beat the current cost per sale.
Cost Per Sale with Old Creatives: $56
Cost Per Sale with New Creatives: $35
All it took was a little brainstorming, relaying those angles to our design team, then once they finished up the images, we launched them across all of our best campaigns and sliced off $21 off our cost per sale.
Now the goal is to beat those creatives next. So make sure you’re consistently rolling out new creatives, and if you don’t have a team to do that, then you need to hire us 🙂
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