Over the past few months, I have been conducting a test to see if I could increase the conversion rate on my $197 a Month Done-For-You Campaigns. I did a short video going over my findings.
We have found that Variation 1 has up to an 8.6% improvement in conversion rate with the various changes I made. It has a 92% chance of beating the original with 228 conversions. Keep in mind, these are all buyers going through my Sales Funnel.
Here are the three major changes in my variation:
1) Trial Close Followed By Painting a Picture
Under my sales video, I ask the customer a trial close question; which is a question to get them to start saying yes.
Once the customer answers yes to my trial close question, I reinforce it by painting a picture of their future if they were making $516 a day three times as fast.
I am getting the customer to already buy-in mentally to my offer before they make the purchase.
2) Price Anchoring Everything You Get with The Product
In my control, I simply told people everything that came with my $197 a month upsell, but didn’t establish each parts’ value:
With price anchoring, I added in the monetary value of each part of the product individually.
This changes the buyer’s price perception because I am now comparing the price of everything separately (which is way more expensive) to the price I am actually offering the total package for.
The $197 a month price point now seems cheap when stacked against the total value price of $1,262.95 a month.
3) Added in Another Call-To-Action In The Middle of The Page
In my control, I had 2 Call-To-Action buttons. One was under the sales video and the other was at the bottom of the sales page.
I added a third Call-To-Action button in the middle of the sales letter, right under I did the price anchoring:
Another Call-To-Action means another opportunity for the viewer to buy, especially with their emotions heightened after the price anchoring.
These three simple adjustments got me close to an 8 percent increase in conversion rate on a $197 a month recurring product.
The one problem with this test, is there where too many variables to see what really bumped up the conversion rate, however I wanted to radically change the salespage and see how big of a win/loss I could get.
I’d rather test something completely different than I already have, then test something like a couple lines in a salespage. If you enjoyed this article and want more like this, please share, comment, and let me know what else you’d like to see.
If you’d like to work 1 on 1 with me to create your own 7 Figure Sales Funnel, Fill out the Form Below!