How to Recruit Commission Only Salespeople

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Transcript:

Yo, Mike Buontempo here. I recently put up a status on Facebook asking everybody, “Hey, I have some pretty good experience with hiring commission only sales people and I wanted to know what questions you guys have.” One of the questions that I normally get is where do you find these commission only sales people. Here’s what you got to realize. You’re going to find them everywhere. Here’s how I recruit. I do it in Facebook groups that I know sell high ticket sales, digital marketing groups. What you have to realize is there’s a lot of people out there that they’re not great at marketing, but they might be great at sales. Maybe they haven’t made it in marketing yet, but they can make it in sales. You might go to … Let’s just say there’s a group like Digital Marketer Engage and just post in there, “Hey, listen. I’m looking for a few sales people.”

I use a Chet Holmes ad so the ad that I use is hiring sales superstars, 50 to 75,000, 50 to $80,000 a year. You have to put a number that your best salesperson can make. You don’t want to attract somebody who’s never made $80,000 or $100,000. You want to attract talent. When you put that ad out, you want to tell them, “Listen, you can make up to $80,000 a year. You can make $100,000 a year working with us.” You need to put that in the ad so essentially the ad is hiring sales superstar, make 50 to $80,000 a year, and then you put in the ad, “We are a digital marketing company. We sell packages at anywhere from 6,000 to $25,000 a pop. Our average guys made $40,000 a year. Our best sales superstars make $80,000 a year. If you’re not a superstar, don’t even apply. Here’s what you can do next. Shoot us an email, give us a call, whatever it is you want to do.”

Then essentially, you can have them apply. You talk with them. You can find a bunch of people through Craigslist. You could find a bunch of people through digital marketing groups. Also, if you have a list of people that follow you … I have a list of around 100,000 people on my list. I can send out an email saying, “Hey, listen. I’m hiring for this position. If you want to join us, blah, blah, blah.” I’ll get 80, 100, 150 replies just to that. You literally put them through a sales funnel. You tell them, “Listen, here’s what I need you to do next.” Boom, maybe you send them to a forum. Maybe you have them call you at a very specific time, “Listen, I need you to call me at 3:00 p.m.” If it’s 3:01, I’m not accepting the call. They call you at 3:00 p.m., go over why they’re a sales superstar, “What makes you so great?”

Deny them a little bit, “Hey, listen. I don’t think you’re that good. I don’t think you’re as good as you say you are.” The people that are good, they’re going to come back to you and say, “No, I am good. I am good.” If I interview somebody, quick little interview. It’s not that big of a deal. I’m not looking for a crazy long interview. What I am looking to do is send them over the training that we provide so the six step process that a prospect goes through. Then after that, I’m looking to sending them over the sales training, hearing some of the closes, some of the scripting, all of that. You want to make sure that these people are actually engaged and they’re going to go through that training. If they go through that training, then good. You’re good with that. You can go from there, and you can give them a two week trial, and then go forward from there.

I’ve found most of my good sales people through my network, just posting on Facebook, “Listen, guys. I’m hiring a sales superstar. Here’s what you can make. If you’re good, shoot me a PM.” I get PM’s all the time, “Hey, I’m looking to do sales. Hey, I want to do sales. I want to be your best sales guy.” Your network, your mailing list, groups, Craigslist … Especially a tip for Craigslist when you’re doing the ad. Have them call you right out of the gate, “Hey, call me and sell me on why you’re the best sales person.” It’s easy because it’s the path of least resistance. They could call you, and they could sell you right there on the phone. You shoot them over some information. They don’t have to email you or anything. That’s essentially how I hire the sales people.

What you have to realize is you have to hire them in bunches. You have to hire a bunch of them at a time, train them all at once, and then the best are going to stick with you. The best guys can always close. They’re always going to figure out a way to close. The guys that aren’t that good, they’re not going to close. Most of the time, it’s not the leads, guys. It’s the sales person. Case in point, I had a couple people come on that they tooted their own horns, “Oh, I’ve sold eight million, 10 million dollars worth of stuff.” They came in and they didn’t close a thing. They quit. Then I had somebody the next week come in in a new batch of people and he started closing their leads, putting deals in the pipeline, getting contracts signed. Recruit heavy. Bring in 5, 6, 7, 8, 9, 10 guys and then you’re going to wheel them down.

It’s literally a sales funnel for hiring. Put them through training. The guys that get through the training, “Okay, here’s a two week trial. Here’s a 100 leads. What can you do with these 100 leads? Can you close something? Can you bring a deal to the table? If you could do that in the two weeks, cool, you’re on full time. Now, we’re giving you good leads.” That’s how I recruit. You got to recruit. You got to train. You got to be doing this all the time. You could build a good solid sales team, three to four guys, commission only especially if you have these nice high ticket packages. Any questions, you can leave a comment. This is going on my blog. Leave a YouTube comment, whatever. Talk to you guys soon.

About The Author

Mike Buontempo is the Founder and CEO of Partner With Mike B. He’s produced Millions of Dollars in Revenue for his own companies. He also Consults with High Level 6 and 7 Figure Companies on Traffic Generation, Sales Funnel Strategy, and Customer Value Optimization.