Full Case Study of 8% Increase We Got on a $197/M Upsell

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Over the past few months, I have been conducting a test to see if I could increase the conversion rate on my $197 a Month Done-For-You Campaigns. I did a short video going over my findings.

We have found that Variation 1 has up to an 8.6% improvement in conversion rate with the various changes I made. It has a 92% chance of beating the original with 228 conversions. Keep in mind, these are all buyers going through my Sales Funnel.

 

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Here are the three major changes in my variation:

 

1)  Trial Close Followed By Painting a Picture

 

Under my sales video, I ask the customer a trial close question; which is a question to get them to start saying yes.

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Once the customer answers yes to my trial close question, I reinforce it by painting a picture of their future if they were making $516 a day three times as fast.

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I am getting the customer to already buy-in mentally to my offer before they make the purchase.

 

2)  Price Anchoring Everything You Get with The Product

 

In my control, I simply told people everything that came with my $197 a month upsell, but didn’t establish each parts’ value:

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With price anchoring, I added in the monetary value of each part of the product individually.

 

This changes the buyer’s price perception because I am now comparing the price of everything separately (which is way more expensive) to the price I am actually offering the total package for.

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The $197 a month price point now seems cheap when stacked against the total value price of $1,262.95 a month.

 

3)  Added in Another Call-To-Action In The Middle of The Page

 

In my control, I had 2 Call-To-Action buttons.  One was under the sales video and the other was at the bottom of the sales page.

 

I added a third Call-To-Action button in the middle of the sales letter, right under I did the price anchoring:

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Another Call-To-Action means another opportunity for the viewer to buy, especially with their emotions heightened after the price anchoring.

These three simple adjustments got me close to an 8 percent increase in conversion rate on a $197 a month recurring product.

The one problem with this test, is there where too many variables to see what really bumped up the conversion rate, however I wanted to radically change the salespage and see how big of a win/loss I could get.

I’d rather test something completely different than I already have, then test something like a couple lines in a salespage. If you enjoyed this article and want more like this, please share, comment, and let me know what else you’d like to see.

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About The Author

Mike Buontempo is the Founder and CEO of Partner With Mike B. He's produced Millions of Dollars in Revenue for his own companies. He also Consults with High Level 6 and 7 Figure Companies on Traffic Generation, Sales Funnel Strategy, and Customer Value Optimization.